Biography
Sani Danja, born Sani Musa Abdullahi on April 20, 1973, in Fagge, Kano, Nigeria, is a prominent figure in the Nigerian entertainment industry, recognized for his contributions to both Kannywood (the Hausa film industry) and Nollywood (the broader Nigerian film industry). He is renowned as an actor, producer, director, singer, dancer, and cultural ambassador.
Career Journey
Sani Danja's career began in Kannywood in 1999, where he quickly gained prominence. His versatility and talent led him to make his Nollywood debut in 2012, expanding his reach and influence in the Nigerian entertainment landscape. Over the years, he has solidified his status as one of the most influential figures in the northern Nigerian entertainment sector.
His contributions to the industry earned him the title of Zakin Arewa (King of the North) in April 2018, bestowed upon him by the Etsu Nupe, Yahaya Abubaka, in recognition of his profound influence and impact on the entertainment industry.
Music and Cultural Influence
In addition to his film career, Sani Danja is also a musical artist with several albums to his name. His role in both Kannywood and Nollywood, along with his work in music, has made him a significant cultural figure, especially in northern Nigeria.
Political and Social Engagement
Sani Danja’s influence extends beyond entertainment. In recognition of his stature and impact, he was appointed as a Special Adviser to the Governor of Kano State, Engr Abba Kabir Yusif. His role as an adviser focused on matters related to the entertainment industry, youth development, and cultural affairs. This appointment allowed Sani to bridge the gap between the entertainment world and the political landscape in northern Nigeria, contributing to cultural and social initiatives in the region.
Moreover, Sani Danja was appointed as Ambassador of Rhythm and Play during the administration of President Goodluck Jonathan. This initiative, part of the National Youth Empowerment Program, aimed to promote youth development through entertainment, sports, and recreational activities. As ambassador, Sani played a crucial role in advocating for positive youth engagement and development.
Brand Ambassadorship and Social Causes
Sani Danja's influence extends to commercial brands and social causes. He has served as a brand ambassador for several major companies, including:
- Glo (Globacom): Representing Nigeria's leading telecommunications company.
- Royal Foam: A renowned bedding brand.
- Baffi Furniture: A prominent furniture brand in Nigeria.
- Aspira Nigeria Limited: A consumer goods manufacturing company.
- Adron Homes: A leading real estate company promoting affordable housing solutions.
In addition to commercial brands, Sani Danja has also supported humanitarian causes as a global ambassador. He served as a Save the Children ambassador, advocating for children's rights, education, and health. He also holds the title of *UN Peace Ambassador, where he promotes peace and conflict resolution, as well as *Rotary International Ambassador supporting community development and humanitarian efforts.
